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Title: in wake of the WB defection... toshiba strategy starts to unfold Post by: Aske on January 07, 2008, 11:55:15 AM http://gizmodo.com/341371/prediction...mat-hd-players
Toshiba's smartest possible remaining strategy- part 1 likely - the switch to dual format hardware (legacy support for hd-dvd owners guaranteed) part 2 would be to phase in twin/combo only single SKU new day/date releases from universal and paramount. this would ensure midterm demand for hd-dvd support as people buying new releases (not in BD and not for hdtvs yet) would have library hd-dvd whenever they do buy in to hdtv. this would make dualformat players the defacto industry standard (hence toshiba/hddvd and the bda agree to 'swap-cancel' the licensing fees into eachothers products) however, this would take some subsidies for at least a year in order to keep prices MSRP of under $20 (current sd dvd prices) then again, if they did in fact have $400M to offer warner and lost out to BD's $500M offer, why not spend it on something like this ? |