That's gold, Jerry! Gold!

OTTAWA (AFP) – A Saudi businessman has purchased what is being described by the Canadian seller as the world's most expensive adult novelty item -- a solid 18-carat gold penis enlarger worth nearly 50,000 dollars.
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But the seemingly lavish device was actually conceived for a practical purpose, Oh explained. "We were approached by the customer who insisted on a solid gold version of our product because he claimed to have a severe skin allergy to stainless steel."

Later, the buyer asked to add diamonds and rubies to it.

The company intends to now offer all customers custom designs for their male novelty devices, although it states it is "uncertain as to whether this will become a trend."

Product coordinator Matt West said he "is convinced that there is a demographic that is willing to pay for lavish medical devices for their private areas... to pay good money to spoil themselves."

"There is something tremendously selfish about the male ego, and subsequently 50,000-dollar orders may become the norm for companies like X4 Labs," he said.