The Beaver Magazine

WINNIPEG, Manitoba (Reuters) - Canada's second-oldest magazine, The Beaver, is changing its name because its unintended ****ual connotation has caused the history journal to become snagged in Internet filters and has turned off potential readers.
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"Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it's about," said Reid, adding he has mixed feelings about the name change. "For whatever reasons, they are turned off by the name."
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