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Boston devices a cartoon marketing ploy

 
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dystopia
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Boston devices a cartoon marketing ploy
« on: January 31, 2007, 03:20:42 PM »

Holy crap.  I heard about the scare today, but didn't realize it was a marketing gimmick for Aqua Teen Hunger Force.

Quote
BOSTON - Ten blinking electronic devices planted at bridges and other spots in Boston threw a scare into the city Wednesday in what turned out to be a publicity campaign for a late-night cable cartoon. At least one of the devices depicts a character giving the finger.

Highways, bridges and a section of the Charles River were shut down and bomb squads were sent in before authorities declared the devices were harmless.

"It's a hoax — and it's not funny," said Gov. Deval Patrick.

Turner Broadcasting, a division of Time Warner Inc. and parent of Cartoon Network, said the devices were part of a promotion for the TV show "Aqua Teen Hunger Force," a surreal series about a talking milkshake, a box of fries and a meatball.


http://news.yahoo.com/s/a..._us/suspicious_devices_21

http://www.cnn.com/2007/U...are/index.html?eref=yahoo


« Last Edit: January 31, 2007, 03:23:18 PM by dystopia » Logged Return to Top
spacey
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Re: Boston devices a cartoon marketing ploy
« Reply #1 on: January 31, 2007, 03:26:55 PM »

You can't buy that kind of publicity.
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fore-right
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Re: Boston devices a cartoon marketing ploy
« Reply #2 on: January 31, 2007, 03:37:15 PM »

The marketing firm is SO SCREWED!

The reason why these were placed on support structures for major arteries and bridges escapes me. You couldn't move in and around town today because of this crap.

People tend to laugh things like this off and talk about over-reaction but the placement of these things was IMO criminally stupid considering their locations and that they were done without any kind of permitting necessary for commercial advertising.
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