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Anything and Whatever Soft Drinks

 
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dystopia
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Anything and Whatever Soft Drinks
« on: May 29, 2007, 02:06:26 PM »

This is kind of clever.

Soft Drinks for the Undecided
http://www.springwise.com...drinks_for_the_undecided/
Quote
Taking the surprise economy to another level, Singapore beverage company Out of the Box caters to consumers who respond to "What would you like to drink?" with a non-committal "anything" or "whatever". Two weeks ago, the company launched two complementary brands: Anything and Whatever. Anything is fizzy and comes in six flavours (Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer) and Whatever is non-carbonated (Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, Chrysanthemum Tea).

The surprise part? Consumers don't know which flavour they're getting until they take a sip. Cans are simply labelled Anything and Whatever, and the list of ingredients is limited to generic wording: carbonated water, sugar, permitted flavouring, permitted colouring, preservative, tea extract, fruit juice concentrate. Judging from the buzz on Singapore forums, teens immediately got the concept and are loving it.
« Last Edit: June 04, 2007, 01:17:33 PM by dystopia » Logged Return to Top
Uisce Beatha
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Re: Anything and Whatever Soft Drinks
« Reply #1 on: May 29, 2007, 02:25:31 PM »

If anarchy wins through will it turn on itself?
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Jules
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Re: Anything and Whatever Soft Drinks
« Reply #2 on: May 29, 2007, 02:29:22 PM »

Those young kids in Singapore are just "crazy"!! Grin
If it keeps them happy and off the streets, well unlabeled soft drink may just be the answer!!!! Grin Grin
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Clive
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Re: Anything and Whatever Soft Drinks
« Reply #3 on: May 29, 2007, 05:49:26 PM »

We used to have parties like that, with the girls--

Well, never mind.
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Torpedo
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Re: Anything and Whatever Soft Drinks
« Reply #4 on: May 29, 2007, 07:06:06 PM »

Interesting.
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Re: Anything and Whatever Soft Drinks
« Reply #5 on: May 30, 2007, 06:32:50 AM »

That would solve the problem in the areas where people refer to sodas as coke. Of course for those that actually want a coke that would be a bit frustrating.
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