This company cracks me up for some reason. I just can't look away. The space station stunt is pretty clever and they're definitely getting a lot of attention because of it.
Check out this press release. I can't tell if it's satire or serious, but either way, the writing is brilliant:
E21 Golf Company Equipment Now Available at Golfrumors.com
http://biz.yahoo.com/iw/061120/0186795.htmlFor frequent players, the Company's unique Shockblok™ technology will protect the body of a golfer from impact of shots 270% better than steel shafts, while delivering crystal clear contact signature as well as improved distance of about 9 yards per club and lowering dispersion by 50%. All data has been independently tested and verified.
And, here's the description of the E21 putter:
http://golfrumors.com/bt/...prodView.asp?idproduct=68• Hydrofoil Cavity TM principles
• Water collects up around the cavity
• Slightly pressurizing and closing off air inside the cavity
• The putter rides on the rolling water surface that beads up around cavity
• The surface friction is minimal as the air pressure in a closed cavity keeps the putter suspended.
• Uniform swing speed creates perfect “frictionless” pendulum
• Scandium shaft for unadulterated ball signature and transfer of energy
E21 irons:
• Encapsulated Jet Fighter cavity back design
• High recoil liquid polymer packed cavity
• Ripple Free Quiet contact with highest energy transfer coefficient
• Customizable COG (centre of gravity) and swing weight
• CST ( Contact Signature Tuned) to scandium Eagle One shaft