Jack in the Box Angus Commercial

LOS ANGELES (Reuters) - CKE Restaurants Inc. (NYSE:CKR - news), parent of the Carl's Jr. and Hardee's fast-food chains, sued rival Jack In The Box Inc. (NYSE:JBX - news) on Friday over new television commercials it says misleads customers into confusing CKE's Angus hamburgers with meat from a cow's anus.
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CKE argues in the suit that the commercials falsely imply that Angus beef burgers come "from the rear-end and/or anus of beef cattle by creating phonetic and aural confusion between the words 'Angus' and 'anus."'

In one of the ads at issue, Jack in the Box's bubble-headed mascot, Jack, points to a diagram of meat cuts showing that sirloin comes from a cow's mid-section. A colleague asks Jack to point to the "Angus area" of the cow, and draws a circle in the air. Jack responds: "I'd rather not."

In another spot, a group of fictional Jack in the Box employees laugh uncontrollably when a co-worker says the word "Angus" during a presentation about its competitor's burgers.

Another FookingMcDiculous lawsuit. Carl's Jr. should just start its own advertising campaign featuring this guy:

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Maybe he was playing in the southern hemisphere.   

In "Angus Diagram," Jack points to the sirloin on a butcher's chart when an exec asks him to find the "angus area." Jack, whose proboscis is pointed at the rear end of the cow, says, "I'd rather not."

Sittig directed both spots. "They don't go too far," he said. "For example, we talked about but stopped short of doing a spot on [McDonald's] Angus Pounder."

Sittig said the spots use of adolescent humor "is enough to turn you off to the idea of eating angus, but no more crude than a middle-school joke about the planets, or one planet in particular."

Proboscis?

Target market - English majors?  Who says 'proboscis'?

Gyros-In-The-Box?